Sales of both organic and Fairtrade certified products at Coop continue to increase. Coop has the long term objective to introduce as many products as possible that are concurrently certified Fairtrade and organic. With a double certification the claims of both labels complement each other perfectly and find a high consumer acceptance.
A study shall show under what conditions available Fairtrade certified products at Coop can be certified Bio Suisse. The results shall enable Coop to develop a road-map for the achievement double certification.