The wide-ranging project aims at boosting Europeans’ fruit consumption in order to improve human health. This will be achieved by helping growers produce in a safer manner, developing more appealing and convenient products at better prices, enhancing consumer awareness for the health benefits of fruits and increasing their confidence in the safety of fresh fruits. The 61 project partners (40 institutes and 21 small and medium-sized enterprises) are accompanied by 200 specialists of various backgrounds such as medicine, marketing, food science, agronomy, plant science, genetics and genomics, etc.
Many studies show that regular consumption of fresh fruit contributes to better health by, for example, helping prevent cancer and cardiovascular diseases. However, consumers are often unaware of the health benefits of fruit, and others are turned off by high prices, low quality or inconvenience compared with competing fruit-based snack and soft-drink products. Consumers are often concerned about pesticide residues and genetically modified organisms (GMOs) in the food chain. Some fruits and fruit products are not always available on the market.
The wide-ranging ISAFRUIT project aims to boost Europeans’ consumption of fruit to improve their health. It plans to do this by helping growers produce safer, more appealing and convenient products at better prices, and by enhancing consumer awareness about the health benefits of fruit and increasing their confidence in the safety of fresh fruits. ISAFRUIT’s 61 partners – 40 institutes and 21 small and medium-sized enterprises (SMEs) – are contributing 200 specialists from several backgrounds, such as medicine, marketing, food science, agronomy, plant science, genetics and genomics, among others.
ISAFRUIT has access to important genetic information on apple breeding from its partner in New Zealand and expertise in stone fruit post-harvest management from the University of California-Davis.
ISAFRUIT will have the following long-term socio-economic impact:
The project will contribute to the following scientific areas:
Partner, WP co-ordinator