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Supermarket Study 2002. Organic Products in European Supermarkets

Description

The study describes the current situation of the organic markets in 11 European countries and the main development paths of retail chains with regard to organic products. Particulary it should focus the role of the retail chains within the national organic markets. National case studies on the main retailing sellers of organic products point out the currently used marketing approaches and measures to sell organic products as well as the structure of marketing organisation for organic product line within the companies.

This data sheet is only available as a file for free download.

Pages 180
Auteurs Toralf Richter, Gabriele Hempfling
Éditeur(s) FiBL (Hrsg.)
Année de parution 2003
Édition 1ère édition
Série Étude
Langue Anglais
ISBN 978-3-906081-37-3
Numéro de commande 1285
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