Benefits of organic breeding: taking stock and raising awareness

The main goal of BENEFITS.BIOBREEDING is to evaluate, communicate, and raise awareness for the full range of benefits of organic breeding based on three focus cases. The three focus cases are:

1. Organic variety (OV) by Bingenheimer Saatgut; Crop: Beetroot; Product: Beetroot juice; Value chain region: Baden-Württemberg (Germany)
2. Organic heterogeneous material (OHM) by Rete Semi Rurali; Crop: Wheat; Product: Bread; Value chain region: Tuscany (Italy)
3. Local landrace / heirloom cultivar (LR) by Pro Specie Rara; Crop: to be selected (vegetable with tradition of cultivation in the target region); Product: raw/ unprocessed vegetable; Value chain region: Romandie (Switzerland)

In all three cases we will (1) co-develop communication narratives based on expert knowledge and the evaluation of organic breeding benefits (2) that are then tested with a broader audience of organic consumers and (3) finally used as the basis for different outreach activities in the wider public.

• Fondation Salvia

• Further programmes

• Meier Claudia (Department of Food System Sciences)

• Lazzaro Mariateresa (Department of Crop Sciences)
• Messmer Monika (Department of Crop Sciences)
• Sander Marlene (Department of Food System Sciences)

Project manager

• Evaluation & Impact Assessment (Department of Food System Sciences, FiBL Switzerland)
• Plant Breeding (Department of Crop Sciences, FiBL Switzerland)