The main objective of the project is to assess the national and regional economic importance of organic direct marketing in Germany and, as a first step, to develop a method for its annual updating. The approaches taken so far in the various national and regional statistical surveys (e.g. agricultural structure survey at federal or Land level) are not sufficient for a regular economic presentation of this important agricultural sector, especially in organic production. The aim is to raise the overall level of knowledge about this marketing method to an up-to-date level. In a second step, the data collected will be used to derive the individual economic presentation of new marketing channels such as market stalls, vending machines or mail order. For this purpose, direct marketing will be considered as a value chain from a business and economic perspective.
Coordination and Work package manager (AP + AP 6)
