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Regional Marketing and Branding – Sharri Mountains Kosovo

Title OriginalRegional Marketing and Branding – Sharri Mountains Kosovo
Abstract

In Kosovo, the German Corporation for International Cooperation (Deutsche Gesellschaft für Internationale Zusammenarbeit, GIZ) aims to promote the competitiveness of the private sector in rural areas as a means to stimulate rural development and income generation. For the region in the Šar/Sharri Mountains, a regional marketing and branding concept is elaborated to better communicate what the region is offering in terms of agricultural produce and tourist attractions. By using a participatory approach, the project aims to foster collaboration, innovation, and capacities among private sector stakeholders, civil society and public institutions.

Financing/ Donor
  • GIZ
(Research) Program
  • Further programmes
Project partners

Different local stakeholders representing the private sector stakeholders, civil society and public institutions.

FiBL project leader/ contact
FiBL project number 65133
Date modified 12.11.2019
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