This online event organized by the Research Institute of Organic Agriculture (FiBL) and the Association of Organic Food Producers and Traders (Bund Ökologische Lebensmittelwirtschaft, BÖLW) calls the attention of European processors, wholesalers and retailers on the importance of organic breeding for the future growth of the organic sector. During the seminar, representatives of the breeding and food industry sector will present the benefits and challenges of organic breeding (with insights from plant and livestock programs), and provide insights on success stories of value-chain partnerships to promote organic breeding. The current situation of breeding financing schemes will be discussed and opportunities for value-chain based partnerships demonstrated.
Following the seminar, the workshop will be dedicated to a practical activity on how to best promote the benefits of organic breeding. The workshop will be subdivided in two parallel sessions. The first session is dedicated to identifying and discussing benefits and barriers for value-chain actors to engage in cross-sector cooperation. In the second session, participants will work on consumer targeted communication arguments and how to use them in organic food marketing strategies.
Mariateresa Lazzaro, FiBL Europe