Organic barometer Switzerland

The Biobarometer Switzerland is a representative survey on attitudes, consumption and knowledge about organic products that has been carried out every two years since 2016. The aim of the study is to examine current and future consumption trends and to make their changes visible over time.

Regular collection of data on

• Spontaneous associations with regard to organic food
• Organic food buying frequency at present and in the future
• Present organic consumption frequency per week/month among product groups –> organic food consumption index
• Organic food buying channels
• Buying motives and barriers
• Attitudes towards food consumption and sustainability
• Knowledge of organic food and labels (do consumers recognise organic/non-organic labels?)
• Socio-demographic characteristics
• Psychographic factors
• Cutting edge topics (e.g. meat consumption, sustainablilty labelling)

• FiBL Pool

• Stolz Hanna (Department of Food System Sciences)

• Meier Claudia (Department of Food System Sciences)
• Oehen Bernadette (Department of Extension, Training & Communication)
• Schlatter Bernhard (Department of Food System Sciences)
• Stolze Mathias (Department of Food System Sciences)

Project leading

• http://orgprints.org/34436/

• Advisory & Training (Department of Extension, Training & Communication, FiBL Switzerland)
• Consumers & Food (Department of Food System Sciences, FiBL Switzerland)