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Video: Indian cotton farmer meets Swiss influencer

Screenshot of the video with Anina Mutter and Anirudhda Halve

Anina Mutter and Anirudhda Halve on their video call. (Thumbnail: FiBL)

We all wear clothes made of cotton. But what does it mean for the farmer who planted, cared for and harvested the cotton? Zurich-based influencer and sustainability blogger Anina Mutter gets to the bottom of these questions. She spoke with Anirudhda Halve, an organic cotton farmer from Madhya Pradesh in India, via video call. This was made possible in the framework of the SysCom project of FiBL Switzerland.

Around half of the world's organic cotton production comes from India. Anina Mutter, a sustainability blogger from Zurich, is interested in the impact our purchasing decisions have on local farmers: "When I questioned my wardrobe during my Bachelor's thesis on fair fashion I realised that the clothes I wear leave a very negative footprint."

Ever since, she has dealt with the topic in depth, and now only buys as many new clothes as needed, and if she does, it should be fair fashion or second-hand clothes. She immediately accepted when FiBL offered her the opportunity to talk to Indian farmer Anirudhda Halve about his life and cotton farming. Anirudhda Halve is a dedicated organic farmer and is involved in FiBL's SysCom project.

FiBL's SysCom team is conducting long-term trials in three different countries in the tropics: Kenya, Bolivia and India. The aim is to assess and improve the impact of conventional and organic farming. The SysCom team works closely with local farmers and local partner organisations. Together they conduct on-farm trials, organise farmer groups, workshops and field trips.

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Eva Goldmann

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