The aim of the "Support to Professional Associations in Morocco" project (French: "Appui Suisse aux Associations Professionnelles" Marocaines ASAP-M) is to improve micro-, small and medium enterprises (MSME) performance by supporting five large national professional associations involved in various agricultural sectors (organic agriculture, beekeeping, aromatic plants, and cattle), thereby improving the services delivered to their members. The Moroccan economy is dominated by MSMEs that contribute up to 90% of GDP but feature a low level of professionalization. Despite remarkable economic growth in Morocco, neither professional associations nor the state adequately address the needs of MSMEs.
The ASAP-M approach is to strengthen associations' institutional planning and governance capacities to improve the services they offer to their members nationwide, as well as their abilities to lobby for improved framework conditions in order to promote inclusive economic growth on behalf of their members. This approach also improves competitiveness of rural MSMEs and of those that can then generate sustainable income and employment. The Ministry of Agriculture and Marine Fisheries (MAPM) is the national implementing partner.