The study describes the current situation of the organic markets in 11 European countries and the main development paths of retail chains with regard to organic products. Particulary it should focus the role of the retail chains within the national organic markets. National case studies on the main retailing sellers of organic products point out the currently used marketing approaches and measures to sell organic products as well as the structure of marketing organisation for organic product line within the companies.
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|Authors||Toralf Richter, Gabriele Hempfling|
|Year of publication||2003|