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Contact

Axel Wirz
Dipl.-Ing. agr. (FH) / Betriebswirt (IDB)

FiBL
Kasseler Straße 1a
D-60486 Frankfurt

Phone +49 (0)69 7137699-48
Fax +49 (0)69 7137699-9
axel.wirz(at)fibl.org

Wirz Axel

Activity areas

  • Marketing
  • Sustainability assessment
  • Area development

Training / professional career

  • Since 2011 member of staff at FiBL
  • 2002 – 2010 Independent marketing consultant
    Selected clients/ projects:
    • FiBL: Various sub-contracts relating to “BMELV Model and Demonstration Projects”, trade fair stand "Alles im Grünen Bereich" / Workshops: 2010 trade fair on the theme of Traceability / Bio-Mit-Gesicht (“Organic face-to-face”, farm portraits), articles for organic traders portal at oekolandbau.de
    • HMUELV (Hessian Environment Ministry): Market study: Outlook for the organic food sector in Hesse (“Perspektiven der ökologischen Lebensmittelwirtschaft in Hessen")
    • Federal Organic Farming Scheme (BÖL) project with Technische Universität Berlin: Fairness along the value chain ("Fairness entlang der Wertschöpfungskette", FKZ 08OE105)
    • Demeter Brandenburg: Development of regional organic brand “fair & regional Bio Berlin Brandenburg"
    • Naturland organic producers’ association: Trade fair stands, information and marketing campaign for organic aquaculture ("ÖkologischeAquakultur") 2006-2010
    • Märkisches Landbrot / Arbeitsgemeinschaft Gutes Brot (AGB): Emmer cereal project, stands at International Green Week (IGW) 2006 – 2008
    • Bio-BetriebKäpplein GmbH organic farm, Waghäusel: Freshness strategy / German Agricultural Marketing Board CMA
    • Bio-Partner, Baden Württemberg: Cereals, Zentral-Regionales Marketing, CMA
  • 1998 – 2001 Partner in TASTE!Basic, advertising agency
  • 1994 – 1998 Managing director of Hessenhöfe Marketing GmbH
  • 1991 – 1994 Member of staff at Produkt+Markt, Wallenhorst (agricultural market research)
  • 1989 – 1990 Postgraduate degree in Business Administration at IDB Wirtschaftsakademie
  • 1981 – 1988 Agricultural apprenticeship; Diplom degree in Agriculture in Nürtingen, thesis on black-pied cattle in Kenya, periods of work experience in Egypt, Kenya, South Africa

                            Publications

                            Publications in Database Organic Eprints

                            Publications that are not in the databse Organic Eprints:

                            • Behr´s Jahrbuch für Lebensmittelwirtschaft 2011, Titel:  Bio: Produktidentität und Kommunikation am Point of Sale
                            • Ökologie&Landbau, Heft 147/28 "Partner auf gleicher Augenhöhe"

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