This volume draws together the findings of the extensive consumer studies carried out throughout Europe, which included focus groups, laddering interviews and scenario analysis. It attempts to gain insights into the consumption of organic food products at the European level, with particular focus on the ethical, social and environmental dimensions influencing consumer affect and cognition. It aims to identify the specific needs that can be met by organic products and the barriers to purchase which currently exist. Further info on the project is available at the OMIARD-Website and from the Organic Eprints archive.
|Authors||Raffaele Zanoli (editor)|
|Year of publication||2004|