Since the mid 1990s organic products have increasingly been sold through wholesalers. The retail chains vary in terms of their commitment to and their success in the sale of organic products. Differences in their strategic objectives as well as in marketing would appear to be factors limiting success.
Analysis of consumer behaviour.
Optimization of the presentation of organic products in the shops.
International supermarket trend studies.
Development of marketing strategies for organic products.
Analysis of the added value chain for organic products.
Improving quality and safety and reduction of cost in the European organic and “low input” food supply chains: WP 6.1: Economic analyses of structures, conduct and performance of supply chains for organic foods in Europe (QLIF) (project description in the Organic Eprints Database)
Improving quality and safety and reduction of cost in the European organic and “low input” food supply chains: SP 1: Determining consumer expectations and attitudes towards organic/low input food quality and safety (QLIF) (project description in the Organic Eprints Database)
Organic viticulture and wine-making: development of environment and consumer friendly technologies for organic wine quality improvement and scientifically based legislative framework
