Market Development

The demand for organic products is growing unabated all over the world. Local markets are emerging even in poorer developing countries. The market potential of organic agriculture offers attractive development opportunities for producers and exporters from developing and transition countries. The organic market requires a great deal of attention and specialist knowledge. Anyone who aims to market organic products successfully must develop strategies for quality, regionality and fair trade and have knowledge of the potential of the organic market and of access conditions.

The focus of the programme is on awareness creation, market intelligence, development and documentation of supply chains by supporting market initiatives.

In step with widening market opportunities, the requirements placed upon the credibility and quality assurance of organic produce are also rising. Competent project support throughout the whole value chain is therefore becoming all the more important. FiBL’s services from production to sale encompass:

Coaching organic market initiatives and developing value chains
Market intelligence and research
Regional and international marketing concepts
Linking demand and supply
Quality management and processing technology
Preparation for label development and certification

Selected Projects

Albania: Sustainable Agriculture Support Albania (SASA): Market Development

The aim of the project is to develop and boost local and international market opportunities for Albanian organic and typical products as a means to generate important income in rural areas of Albania.
The project started in 2001 and is currently in its last phase, ending in December 2011.
Project partners are BioAdria Association, Institute of Organic Agriculture in Albania and Albinspekt.
The project is funded by the SDC and SECO
FiBL contact: Thomas Bernet

The following videos were produced as a result of the project:

Sustainable Agricultural Support in Albania: Main Market Development Achievements Video
Horizontal Evaluation: A Peer Review Methodology to Promote Shared Learning Video
Activities of the Institute for Organic Agriculture in Albania (English version) Video
Activities of the Institute for Organic Agriculture in Albania (Albanian version) Video

Cuba: Market Development

The aims of the project are to develop the production and marketing of organic specialities from Cuba: citrus, mango, coconut, coffee etc., market development and to develop the internal control systems and local certification.
The project was started in 1997 and is still running.
Project partners are Citricos Caibe, Cubaexport and others.
The project is funded by ASI.
FiBL contact: Lukas Kilcher

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India: Indian Organic Market Development Project IOMDP

The aims of the project are to coach and support the organic market initiatives (OMI's), awareness creation (India Organic Trade Fair 2007), and building up capacity of the ICCOA staff.
Project partners are the ICCOA, SIPPO, CBI, GMED-USAID, INDOCERT members and Organic Market Initiative-Partners.
The project is funded by SECO
Homepages: www.iccoa.org , www.indiaorganictradefairs.com
FiBL contact: Tobias Eisenring

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Lebanon: Organic Market Development Lebanon

The aim of the project is the development of the domestic and international market for Lebanese organic products by supporting the establishment of a local certification body, as well as the support of pilot projects and various marketing, promotion and training activities.
The project is running from 2006 to 2009.
Project partners are Libancert, ALOA and bio.inspecta.
The project is funded by SECO
Links:
Farmers' Market Souk el Tayeb
Lebanon: Healthy Basket: Marketing of organic fruit and vegetables
FiBL contacts: Beate Huber and Paul van den Berge

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Macedonia, FYR: Organic Agriculture Development in the Republic of Macedonia (OradeM): Market Development

The aim of the project is to develop markets for Macedonian organic products and to support the Federation of Organic Producers.
Project partners are PROBIO, BIOSAN and various market partners.
The project is funded by the SDC

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Thailand: Market Development Thailand

The aim of the project is the development of organic production and marketing, and improving the local certification system in Thailand.
The project was started in 2007.
Project partners are the National Bureau of Agricultural Commodity and Food Standards ACFS of the Ministry of Agriculture of Thailand and cooperatives.
The project is funded by the National Bureau of Agricultural Commodity and Food Standards ACFS of the Ministry of Agriculture and Cooperatives.
FiBL contact: Lukas Kilcher

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Ukraine: Market Development Ukraine

The aim of the project is to support the development of the national market and to improve the access to the international market.
The project is running from 2006 to 2010.
Project partners are Organik Standart Ltd., IMO, Balkan Biocert, Biolan Ukraine, Organic Farming and Horticulture Association (vegetables & fruit OMI), AgroEast Baking & Milling and the New Danube Organic Fishery.
The project is funded by SECO
Homepage www.biolan.org.ua

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Central America: Promotion of the local and export organic and fair trade market

The aim of the project is to promote the local and export organic fair trade market.
The project was started in 2004 and is still going.
Project partners are Intercooperation, CIMS and various local partners.
The project is funded by SECO
Homepage www.ecomercados.org
FiBL contact Salvador Garibay